Define attributes
Enter variables and levels quickly.
Conjoint Surveys Made Easy!
Build randomized conjoint studies, share them with a simple URL, and get fast estimates of attribute effects. Your first pilot is free.
Rigorous Science, Easy to Use.
Field by URL
Send a respondent link through email, Prolific, MTurk, an LMS, or a panel vendor.
Show the effects
Get tables, plots, and export-ready data.
AI-guided research
Ask questions about the tool in plain English. AI Help searches our documentation and guides to help you find the right answer. It does not analyze or access your survey data.
Build with confidence
Ask how to preview, branch, publish, or configure a study while you work.
Understand the method
Get clear explanations of ATE, AMCE, restrictions, clustering, and experimental design.
Interpret responsibly
Turn results into careful language that respects uncertainty and the limits of the design.
Your first pilot is free
Build, publish, and inspect one conjoint pilot with up to 20 completed responses before upgrading for full exports and serious fielding.
Launch a real pilotClean random assignmentPrevent impossible profilesPreview effects instantlyExport analysis-ready dataWrite up methods faster
Research methods library
Cornerstone guides for researchers reviewing software, methods, analysis, and validation.
Academic Conjoint Software
What research-grade conjoint fielding and exports need to include.
Run a Conjoint Experiment
Design, pilot, field, analyze, and document a conjoint study.
AMCE and ATE Explained
Plain-language explanation of conjoint effects and long-format data.
Validation and Replication
Known-effects checks, audit trails, codebooks, and replication bundles.