Survey Experiments and A/B Testing
Design randomized message, concept, treatment, and A/B tests with outcomes you can interpret.
How to Add a Video Stimulus
Embed a YouTube or Vimeo video in a survey-experiment condition without hosting the video yourself.
How to Build a Survey Experiment
Randomly assign respondents to treatment arms before asking outcomes.
How to Run a No-Conjoint Survey
Use Conjoint Survey as a simple survey or survey-experiment platform without conjoint tasks.
How to Plan Sample Size
Use rough MDE planning before fielding a conjoint or survey experiment.
How to Add Manipulation Checks
Ask whether respondents noticed or understood the treatment.
How to Use Image Stimuli
Add image-based treatments or profile materials while keeping layout and consent clear.
How to Interpret Confidence Intervals for Business Decisions
Use the range of plausible effects to make a decision instead of reducing an experiment to significant or not significant.
How to Use AI Help for Survey Design
Get concise, screen-specific help with questions, skip logic, experiments, conjoint attributes, previewing, and publishing.
How to Compare App Interface Designs
Evaluate interface concepts without confusing visual preference with usability.
How to Test Training Materials
Compare training formats or messages on comprehension, recall, confidence, and task performance.
How to Run a Free Survey Experiment Pilot
Pilot a randomized survey experiment free with text, image, or video conditions and up to 20 completed responses.