How to Use Image Stimuli
Add image-based treatments or profile materials while keeping layout and consent clear.
The Short Version
Add image-based treatments or profile materials while keeping layout and consent clear. A practical way to begin is to confirm you have rights or permission to use the image, then host the image at a stable URL if required. Finish by making sure you add recall or manipulation checks when appropriate. The full walkthrough below explains each part in order.
Is This Guide for You?
Researchers using ads, screenshots, policy materials, product images, campaign mailers, or other visual stimuli.
Follow These Steps
Work through these 6 steps at your own pace. The wording is intentionally practical, and you can return to the checklist at the end when you are ready to review your work.
- Confirm you have rights or permission to use the image.
- Host the image at a stable URL if required.
- Add the image to the treatment, instruction, or question context.
- Write short context text around the image.
- Preview desktop and mobile display.
- Add recall or manipulation checks when appropriate.
What This Helps You Accomplish
Images can make experiments realistic, but they introduce layout, rights, accessibility, and privacy considerations that should be checked before fielding.
A Quick Confidence Check
- Use stable image links.
- Avoid tiny text inside images.
- Preview on mobile.
- Document image sources when needed.
Common Questions
Can I use this guide if I am new to this?
Yes. Researchers using ads, screenshots, policy materials, product images, campaign mailers, or other visual stimuli. Follow the steps in order, start with a small test, and use the final checklist before you field or report anything important.
What is the simplest way to get started?
Begin by confirm you have rights or permission to use the image. Next, host the image at a stable URL if required. You do not need to perfect every setting before running a small preview or pilot.
How do I know when I am ready?
Use the confidence check above. In particular: Use stable image links. Avoid tiny text inside images. Preview on mobile. Document image sources when needed. When the decision is consequential, keep your study documentation and ask a qualified colleague or methods reviewer to examine the design as well.
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