How to Add a Video Stimulus
Embed a YouTube or Vimeo video in a survey-experiment condition without hosting the video yourself.
The Short Version
Embed a YouTube or Vimeo video in a survey-experiment condition without hosting the video yourself. A practical way to begin is to start a new survey from the consent and questions screen, then add or edit the question that will carry the experiment. Finish by making sure you confirm the embedded preview appears, then preview the respondent flow before publishing. The full walkthrough below explains each part in order.
Is This Guide for You?
Researchers using public-service announcements, campaign ads, news clips, lectures, or other media treatments.
Follow These Steps
Work through these 6 steps at your own pace. The wording is intentionally practical, and you can return to the checklist at the end when you are ready to review your work.
- Start a new survey from the consent and questions screen.
- Add or edit the question that will carry the experiment.
- Click Experiment.
- Create one condition for each arm.
- Paste the YouTube or Vimeo URL in the video field for the video condition.
- Confirm the embedded preview appears, then preview the respondent flow before publishing.
What This Helps You Accomplish
Video treatments are common in political communication, public health, and education research. Embedding the video keeps the respondent inside the study while avoiding storage and streaming costs.
A Quick Confidence Check
- Use a video with embedding enabled.
- Keep the treatment page short and uncluttered.
- Add a manipulation or recall check after the video.
- Test on mobile before fielding.
Common Questions
Can I use this guide if I am new to this?
Yes. Researchers using public-service announcements, campaign ads, news clips, lectures, or other media treatments. Follow the steps in order, start with a small test, and use the final checklist before you field or report anything important.
What is the simplest way to get started?
Begin by start a new survey from the consent and questions screen. Next, add or edit the question that will carry the experiment. You do not need to perfect every setting before running a small preview or pilot.
How do I know when I am ready?
Use the confidence check above. In particular: Use a video with embedding enabled. Keep the treatment page short and uncluttered. Add a manipulation or recall check after the video. Test on mobile before fielding. When the decision is consequential, keep your study documentation and ask a qualified colleague or methods reviewer to examine the design as well.
Related Guides
Research artifact: sample data, codebook, and scriptsResearch Pathways
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