How to Check Whether Your Survey Platform Supports Conjoint Analysis
Confirm whether a survey account can randomize profiles, preserve profile rows, and export analysis-ready conjoint data.
The Short Version
Confirm whether a survey account can randomize profiles, preserve profile rows, and export analysis-ready conjoint data. A practical way to begin is to check whether your institution's survey platform includes a conjoint or choice-based conjoint feature, then ask whether the feature can randomize attributes and levels, export shown profile rows, and preserve respondent/task/profile identifiers. Finish by making sure you document the randomization, tasks, profiles, and analysis plan before fielding. The full walkthrough below explains each part in order.
Is This Guide for You?
Researchers trying to figure out whether their institutional survey license is enough for a conjoint experiment.
Follow These Steps
Work through these 5 steps at your own pace. The wording is intentionally practical, and you can return to the checklist at the end when you are ready to review your work.
- Check whether your institution's survey platform includes a conjoint or choice-based conjoint feature.
- Ask whether the feature can randomize attributes and levels, export shown profile rows, and preserve respondent/task/profile identifiers.
- Confirm whether your account type can use that feature without a separate institutional purchase.
- If not, use a dedicated conjoint workflow that creates respondent URLs and exports long-format data.
- Document the randomization, tasks, profiles, and analysis plan before fielding.
What This Helps You Accomplish
Institutional survey access does not automatically mean access to every advanced research module. For academic conjoint work, the essential question is not just whether a platform can display profiles, but whether it creates analyzable randomized profile data that can be explained to reviewers.
A Quick Confidence Check
- Verify your license before building the study.
- Confirm that profile-level exports include all attributes shown to each respondent.
- Do not manually paste random profiles without a recorded randomization process.
- Use a pilot to verify the export shape before buying respondents.
Common Questions
Can I use this guide if I am new to this?
Yes. Researchers trying to figure out whether their institutional survey license is enough for a conjoint experiment. Follow the steps in order, start with a small test, and use the final checklist before you field or report anything important.
What is the simplest way to get started?
Begin by check whether your institution's survey platform includes a conjoint or choice-based conjoint feature. Next, ask whether the feature can randomize attributes and levels, export shown profile rows, and preserve respondent/task/profile identifiers. You do not need to perfect every setting before running a small preview or pilot.
How do I know when I am ready?
Use the confidence check above. In particular: Verify your license before building the study. Confirm that profile-level exports include all attributes shown to each respondent. Do not manually paste random profiles without a recorded randomization process. Use a pilot to verify the export shape before buying respondents. When the decision is consequential, keep your study documentation and ask a qualified colleague or methods reviewer to examine the design as well.
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Product names and fielding platforms mentioned in this guide belong to their respective owners. Conjoint Survey is an independent academic research tool and is not affiliated with, sponsored by, or endorsed by those services.