How to Test Bundles and Add-Ons
Measure which components belong in a base offer, bundle, or optional add-on.
The Short Version
Measure which components belong in a base offer, bundle, or optional add-on. A practical way to begin is to list components that can genuinely be bundled or sold separately, then define base-offer and add-on levels clearly. Finish by making sure you check operational cost and attach rates in live data after launch. The full walkthrough below explains each part in order.
Is This Guide for You?
Product, ecommerce, and pricing teams structuring modular offers.
Follow These Steps
Work through these 6 steps at your own pace. The wording is intentionally practical, and you can return to the checklist at the end when you are ready to review your work.
- List components that can genuinely be bundled or sold separately.
- Define base-offer and add-on levels clearly.
- Include total price or price increments.
- Prevent impossible combinations with restrictions.
- Run conjoint tasks and inspect feature-price tradeoffs.
- Check operational cost and attach rates in live data after launch.
What This Helps You Accomplish
Bundle research can expose which components increase preference and which customers would rather buy separately, without assuming stated choices equal final demand.
A Quick Confidence Check
- Use feasible bundles.
- Show total cost clearly.
- Include a base offer.
- Apply restrictions.
- Validate attach rates.
Common Questions
Can I use this guide if I am new to this?
Yes. Product, ecommerce, and pricing teams structuring modular offers. Follow the steps in order, start with a small test, and use the final checklist before you field or report anything important.
What is the simplest way to get started?
Begin by list components that can genuinely be bundled or sold separately. Next, define base-offer and add-on levels clearly. You do not need to perfect every setting before running a small preview or pilot.
How do I know when I am ready?
Use the confidence check above. In particular: Use feasible bundles. Show total cost clearly. Include a base offer. Apply restrictions. When the decision is consequential, keep your study documentation and ask a qualified colleague or methods reviewer to examine the design as well.
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