How to Run a Conjoint Study When Your University Does Not Have the Conjoint Module
Many colleges and universities provide access to general survey platforms, but specialized conjoint features may not be available to every researcher, department, or license tier. That leaves researchers with a real methods problem: they need randomized profiles, stored respondent tasks, clean long-format exports, and documentation, but they may not have an easy way to create them.
Best For
- Faculty and graduate students outside large enterprise-license environments.
- Researchers whose department, college, or university has ordinary survey access but may not have conjoint-specific tools.
- Projects that need a defensible workflow without waiting on procurement or custom programming.
What You Can Do
Why Researchers Choose It
Solves the access gap
The product is designed for researchers who need conjoint functionality without depending on an institutional add-on module.
Small-purchase friendly
The launch plan is priced for individual reimbursement rather than enterprise procurement.
Methodologically focused
The workflow emphasizes randomization, exports, diagnostics, and documentation rather than generic form-building.
Research Workflow Fit
| Need | Conjoint Survey Approach |
|---|---|
| Build | Questionnaire, survey experiment, conjoint, and no-conjoint modes in one app. |
| Field | Shareable URLs, respondent/session IDs, URL parameter capture, completion handling, and duplicate checks. |
| Check | Study Review, design guardrails, randomization audit, balance tables, and validation artifacts. |
| Analyze | ATE/AMCE-style estimates, treatment-effect tables, text metrics, plots, and model-ready CSV exports. |
| Document | IRB packet, preregistration text, methods text, codebook, replication bundle, and reviewer appendix exports. |
Questions Researchers Ask
Can I use this if my university already has a survey platform?
Yes. Many researchers use one tool for recruitment or institutional workflows and Conjoint Survey for the conjoint instrument and exports.
Is this only for political science?
No. The same workflow can support public health, education, policy, communication, marketing, sociology, psychology, and other fields that use randomized choice tasks.
What should I export for reviewers?
Export the design summary, randomization audit, codebook, methods text, and long-format analysis CSV.
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Product names and fielding platforms mentioned on this page belong to their respective owners. Conjoint Survey is an independent academic research tool and is not affiliated with those services.