# Pricing conjoint example codebook

This small illustrative file demonstrates the task-level structure exported by Conjoint Survey. It is not the full dataset described in the worked example and should not be used to reproduce the illustrative estimates.

| Variable | Meaning |
| --- | --- |
| respondent_id | Anonymous example respondent identifier |
| task | Choice-task number within respondent |
| profile | Profile label shown in that task |
| price | Illustrative monthly price in US dollars |
| support | Support level shown in the profile |
| contract | Contract term shown in the profile |
| chosen | 1 if selected and 0 otherwise |

Created by the Conjoint Survey Research Team. Methodology reviewed August 2026.